Bjørn Gulden Appointed CEO of Adidas
Executive Board Member and Chief Executive Officer
Effective January 1, 2023, Bjørn Gulden was appointed as a member of the Executive Board and Chief Executive Officer (CEO) of Adidas AG. Gulden brings extensive experience in the sports industry, having previously served as CEO of Puma and CEO and President of the Outdoor division at Nike.
Leadership and Strategy
As CEO, Gulden is responsible for leading Adidas' global operations and developing and executing the company's strategic vision. He will oversee all aspects of the business, including product development, marketing, sales, and sustainability. Gulden is known for his strong leadership skills and his ability to drive growth and innovation.
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